In 2022, the management team of Hong Kong Open Tv, a free-to-air television channel in Hong Kong, made the strategic decision to undergo a rebranding initiative aimed at enhancing brand recognition and appeal to a wider demographic ranging from teenagers to middle-aged individuals. The brand now has renamed as "HOY".
My role is to complete the branding guidelines for the new identity, design promotional materials from prodcut to digital. I am greatful to be involved in the whole journey as a junior designer and generate some exceptional design concepts.
You may alson wanna check out how i design the site. Click HERE
