This is an experimental rebranding case study for the shopping mall K11 MUSEA.
After more than 150 years of colonial rule, Hong Kong's unique history has resulted in a diverse blend of Eastern and Western cultures that have shaped its vibrant lifestyle. The name K11 MUSEA takes inspiration from the "Muses," the ancient Greek goddesses of literature, science, art, and the source of knowledge. The use of blue and white porcelain conveys a sense of the sea, while various styles of blue and white porcelain art are used to showcase K11 MUSEA's multifaceted artistic feel.
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